Built for managed service providers

MSP Lead Magnets & External Risk Scanning

Give prospects evidence worth discussing.

Pipsqueak helps MSPs use public-facing risk assessments as lead magnets. Turn external findings into a clear report and a practical reason to start a conversation about the prospect’s technology.

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What is an MSP lead magnet?

An MSP lead magnet offers a useful assessment or resource in exchange for a prospect taking the next step. An external risk scan helps a business owner understand issues visible on its public-facing footprint before discussing a deeper assessment.

Does an external risk scan require credentials?

Pipsqueak’s public-facing Attack Surface Scan does not require credentials, an installed agent, or access to the internal network. An external assessment covers the public-facing footprint; it does not establish that the internal environment is secure.

How do you use scan results in outreach?

Explain what was tested, what the evidence shows, and why a finding may matter to the business. Offer a short results review and an appropriate next step. Keep the outreach specific to the findings rather than treating every result as an emergency.

What happens after a prospect requests a scan?

Review the findings with the prospect, ask about business priorities, and agree on whether more discovery is needed. Snapshot or a deeper authorized assessment can help validate the opportunity before a proposal. Connect the next action to your CRM workflow.

Are lead magnets included in Pipsqueak Pro?

External risk lead magnets and Prospecting Mode are Pro features. New accounts can try Pro for 15 days. Pro costs $250/month; the free Community edition continues with its included assessment features after the trial.

Can Pipsqueak connect results to a CRM?

Pipsqueak supports CRM integrations and JSON exports. Check connector availability and which data transfers with the team before committing to a particular follow-up workflow.

Explore the rest of the workflow

Free Community edition. New accounts include a 15-day Pro trial. Pro is $250/month.